LOGOS + Branding
simplicity speaks volumes …
Logos and branding are integral to business identity and they should be just as unique as the client. As the foundation of an organization’s identity, the brand must be recognizable and consistent yet flexible and nimble, able to adapt as new needs arise. My brands offer this flexibility and staying power.
One-off logos
No matter how small the project or business, everyone needs their own unique identity. A logo is a fingerprint, a forward-facing character, one that becomes synonymous with the organization itself. I work hard to discover the facets and features of every client in order to create versatile, functional, aesthetically pleasing marks.
• Winter’s Grove: Logo Duo
• Brown Bag Kitchen: Bakery Logo
• WVU Football: Veteran’s Day helmet logo *Created as an employee of WVU
• Business Cards: Writing & Editing Business Logo
• WVU Alumni: Old Gold Club Logo *Created as an employee of WVU
• Pierotti’s Panetteria & Cucina: Bakery Logo
ARMR SYSTEMS
ARMR Systems is a medical device company on the cutting edge. They needed a complete brand identity in order to showcase their product and promote it as a comprehensive, life-saving system. Over the course of several months, I worked closely with the CEO and subject matter experts in order to develop marketing collateral ranging from brand guidelines to training materials to products, such as t-shirts and other swag items.
AJ Trucking branding
AJ Trucking is a family-owned business in West Virginia. I aimed to create a new look and feel for this well-respected organization yet remain true to their roots. By combing the family members’ names with a dynamic new color palette, I was able to produce a mark that is recognizable while paying homage to the blood and bond the employees share.