ADS + RETAIL

RELATIONSHIPS, Stories, and magic

Advertising and retail marketing are the forward-facing strategy of any organization. The customer isn’t just buying a product or service, they’re buying a relationship, a story that aligns with their needs and values. My magic formula is simple — craft a visual message that combines authenticity with value, a narrative that resonates deeply and inspires action.

West Virginia UNIVERSITY ADVERTISING

For more than seven years, I collaborated with WVU’s advertising strategists in order to photograph and produce regional and international ads, focusing on the promotion of West Virginia University through the stories of their students, alumni, and faculty. These advertisements have appeared in publications such as Popular Science, The New Yorker, Stars and Stripes, as well as interactive ads appearing in Pittsburgh International Airport and billboards across the East Coast.

*Working as an employee of West Virginia University, under the direction of University Relations.

MOUNTAINEER STYLE

Mountaineer Style is an annual retail event showcasing WVU merchandise from dozens of vendors across the country. One of the main components is a fashion show and expo. Since its inception I have worked closely with our Trademark Licensing department to create unique advertising and retail campaigns, including fashion catalogues, retail signage, and coupon and discount materials.

*Working as an employee of West Virginia University, under the direction of University Relations.

Nike Fan Shirt + Mountaineer Nation Day + Ultimate Mountaineer Fan

Ultimate Mountaineer Fan/Mountaineer Nation Day are two highly popular fan-favorite events, meant to build excitement and interaction in the days leading up to and during athletic games. From 2013 to today, while collaborating with our Trademark Licensing Department, I have created unique suites of both digital and print collateral, from social assets to co-branded items (such as the Nike Fan Shirt) to retail signage and display toppers.

*Working as an employee of West Virginia University, under the direction of University Relations.